A
domain name is the www. name by which a web site is known, and
also the name that the user types into their web browser (eg Microsoft
Internet Explorer) when attempting to find the site. Examples
of well known domain names are www.amazon.com, www.bbc.co.uk,
www.greenpeace.org, etc.
The suffix of the domain name is known
as the top level domain. The most common ones in the UK are .com
and .co.uk, but there are many others to choose from including
.org (charities and non-profit groups), .gov (governmental organisation),
.edu or .ac (educational institutions) and .biz (showbusiness).
Many top level domains also contain a country code such as .uk
(United Kingdom), .fr (France), .es (Spain) and .au (Australia).
All domain names are unique - new ones
have to be registered with the Internet Corporation for Assigned
Names and Numbers (ICANN) and require payment of an annual fee
to secure the rights to use them. Once a particular name is taken
no one else can use it unless the owner decides to sell the rights
to it. Good domain names are therefore becoming harder and harder
to secure.
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I believe that an appropriate domain name is an essential part
of any business website, however small. As well as being the name
that a web user will type in to find and view a site, this is
the name by which a site will become known and instantly recognizable.
Many small businesses use free webspace from an Internet Service
Provider, resulting in an instantly forgettable address of the
type http://members.freespace.naff-isp.net/rg4656~joebloggsmotors/index.html.
Not the best image to present to the world, apart from making
the site difficult to remember and locate.
A unique domain name is always included in my price, along with
an e-mail address formed from the domain name. For example domain
name www.joesmotors.co.uk and e-mail address joe@joesmotors.co.uk.
I can also supply domain names on their own, with prices starting
at £15 pa for a name with a .co.uk extension.
You can search for available domain names at www.domainsearch.com.
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