Domain names ...

A domain name is the www. name by which a web site is known, and also the name that the user types into their web browser (eg Microsoft Internet Explorer) when attempting to find the site. Examples of well known domain names are www.amazon.com, www.bbc.co.uk, www.greenpeace.org, etc.

The suffix of the domain name is known as the top level domain. The most common ones in the UK are .com and .co.uk, but there are many others to choose from including .org (charities and non-profit groups), .gov (governmental organisation), .edu or .ac (educational institutions) and .biz (showbusiness). Many top level domains also contain a country code such as .uk (United Kingdom), .fr (France), .es (Spain) and .au (Australia).

All domain names are unique - new ones have to be registered with the Internet Corporation for Assigned Names and Numbers (ICANN) and require payment of an annual fee to secure the rights to use them. Once a particular name is taken no one else can use it unless the owner decides to sell the rights to it. Good domain names are therefore becoming harder and harder to secure.

I believe that an appropriate domain name is an essential part of any business website, however small. As well as being the name that a web user will type in to find and view a site, this is the name by which a site will become known and instantly recognizable.

Many small businesses use free webspace from an Internet Service Provider, resulting in an instantly forgettable address of the type http://members.freespace.naff-isp.net/rg4656~joebloggsmotors/index.html. Not the best image to present to the world, apart from making the site difficult to remember and locate.

A unique domain name is always included in my price, along with an e-mail address formed from the domain name. For example domain name www.joesmotors.co.uk and e-mail address joe@joesmotors.co.uk.

I can also supply domain names on their own, with prices starting at £15 pa for a name with a .co.uk extension.

You can search for available domain names at www.domainsearch.com.